TATA SIA Airlines Limited, known by the brand name Aie Vistara, is a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA) with Tata Sons holding the majority stake of 51% in the company and SIA holding the remaining 49%. Vistara brings together Tata’s and SIA’s legendary hospitality and renowned service excellence to launch a full service carrier in India aimed at creating memorable flying experiences for their customers. Obsessed with quality, the company aims to set new standards in the aviation industry in India, with international best practices and state-of-the-art technology in the Indian air transport sector.
About the Vistara Airlines Brand and Logo
The brand name of the airline, Vistara is derived from the Sanskrit word, ‘Vistaar’, which means ‘limitless expanse’, and draws inspiration from the brand’s domain – the ‘limitless’ sky. The logo is derived from a ‘yantra’, a perfect mathematical form that reflects the unbounded universe. Its fluid interconnecting lines reflect the seamless experience the airline wants to offer its customers. The eight-pointed star at the centre of the logo reflects the high standards Vistara is committed to and the excellence that will be a hallmark of the airline.
Delivering on its brand promise of “a world class flying experience” Vistara is the first full service carrier in India to introduce the ‘Premium Economy’ class. Vistara’s 148-seater A320-200 will offer three separate cabins, with 16 seats in Business, 36 in Premium Economy and 96 in Economy Class. Seats for all three classes are on sales and there will not be a separate fuel surcharge. Vistara is also the first airline in India to offer a value based frequent flyer program called Club Vistara, wherein loyalty points are accrued based on actual spend on the ticket fare rather than miles travelled. Keeping up with the times, airline has done away with the physical loyalty card. Customers can start enrolling for the program through Vistara website and download their Club Vistara loyalty card.
Vistara’s distribution channels offer customers an array of options to book their travel. Bookings can be made through direct channels like airlines website (www.airvistara.com) and the 24/7 Customer Service Centre (1860 108 9999) or the major Global Distribution Systems (GDS) used by Online Travel Agencies (OTAs) and other traditional travel agents.
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